Consumer-Driven Marketing on the Internet

The author introduces the concept of eCRM (electronic customer relationship management) and its killer application the email with rich media attachments.

Consumer-Driven Marketing on the Internet

How e-commerce advertising differs from tried-and-true advertising practices

Ross Teasley,eCommercial.com

It’s the end of the advertising world as we know it. Consumer-driven marketing is a reality on the Internet today, and one-to-one, personal preference marketing is a requirement for any e-commerce company with a future.

Rich e-mail communications between your company, or your clients’ companies, and the consumer is the only way to build, fortify and leverage the value of consumers in e-commerce business. But bear in mind that the best solutions are not always the most intuitive.

Rich-media e-mails, known as ‘eCommercials’ are...

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