Consumer-Driven Marketing on the Internet
How e-commerce advertising differs from tried-and-true advertising practices
Ross Teasley,eCommercial.com
Its the end of the advertising world as we know it. Consumer-driven marketing is a reality on the Internet today, and one-to-one, personal preference marketing is a requirement for any e-commerce company with a future.
Rich e-mail communications between your company, or your clients companies, and the consumer is the only way to build, fortify and leverage the value of consumers in e-commerce business. But bear in mind that the best solutions are not always the most intuitive.
Rich-media e-mails, known as eCommercials are...