Consumer Change in the Mid 70's

Part of a historical series of JWT London papers published by WARC, this pamphlet – first published in 1976 - focuses on UK consumer frustration and responses to difficult economic times.It includes contributions from Stephen King, Roderick White, Judie Lannon and Michael Barnes.

Consumer Change in the Mid 70's


For two years or so we've been living through a time of unprecedented economic change. The sheer speed of it has been bewildering, In marketing, the call has been for flexibility and rapid response; the span...

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