Identifying operational barriers for Chinese firms building digital capabilities overseas

Sarah Jia

Global digitalization is infiltrating and strengthening. This is the breaking point for Chinese overseas brands under the challenges of local protectionism, stricter policies, and blocked supply chains. Digital investment, marketing, operation, and ecology together form four important dimensions of how to build digital capabilities for overseas marketing, especially for consumer brands. From the cases where local brands have done well in going overseas, and the successful practice of benchmarking overseas brands in related aspects, this article sorts out the difficulties in actual operation in each dimension and analyzes the methods.
  • SHEIN's flexible supply chain layout includes three parts: procurement flexibility, production flexibility, and delivery flexibility, among which the penetrating management of small and medium supply factories is a way to reduce costs and be efficient and flexible
  • Overseas mobile phone products need to deploy high-end routes, which not only refers to high-end products, but also an important part of building high-end awareness
  • Many overseas companies want to do real-time personalized delivery, so obtaining and how to make good use of first-party data is the direction that global companies are considering
  • Xiaomi's mobile phone has been able to...

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