Consumer behaviour in the UK: results from IPA TouchPoints 2

This article discusses the findings of the IPA's TouchPoints 2 survey, which aims to provide an insight into the media use of an average adult in the UK in 2008.

UK consumer behaviour: single source results from IPA TouchPoints 2

Stephen Whiteside WARC Online

Television remains the UK’s most frequently-used medium, but “smart” personal video recorders are transforming viewing habits, particularly...

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