Consumer awareness and use of product review websites
Ainsworth Anthony BaileyUniversity of Toledo
INTRODUCTION
“The result is a magnificent flowering of interest communities, including those centered around product information. The most intriguing of these is Epinions.com (http://www.epinions.com), a vast and endlessly fascinating collection of member-supplied reviews on an enormous amount of consumer products. Among a number of product-review sites, Epinions has best applied those two major interest-community trends. It's a giant community with thousands of adept reviewers and millions of visitors. Furthermore, it uses clever technologies to maintain its appealing site and to...