Consumer attitudes: Pragmatic environmentalism

Consumers may say they are environmentally aware, but they are more motivated by cost-saving opportunities and a dislike of wastefulness than by a ‘green’ agenda.

Pragmatic environmentalism

Fran Walton

The Futures Company

Consumers may say they are environmentally aware, but they are motivated to act by cost-saving opportunities and a natural dislike of wastefulness, not by a ‘green’ agenda

Concern about the environment came sharply into focus in the mid-2000s through the impact of real climatic events and with growing evidence about the potential impacts that climate change will have on our way of life.

All the same, it is notable how long it is since we saw the shock messages of the Stern Report in 2006 and Al Gore's InconvenientTruth. While environmental...

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