Consumer advisory panels - the next big thing in word-of-mouth marketing?

Consumer panels are traditionally one of the most important tools in carrying out market research, and the increasing prominence of the internet has the potential for engaging vast numbers of consumers in dialogue to boost loyalty, create advocacy and drive sales.

Consumer advisory panels - the next big thing in word-of-mouth marketing?

Paul MarsdenEnterprise LSE

How do you unlock sales revenue by harnessing word of mouth? Forget the usual suspects – buzz, viral and stealth marketing. These may be great PR...

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