Construction of identity in a global and commercialized media landscape – with children's use of websites as an example
Birgitte TufteCopenhagen Business School
The Consumer society is also the society of learning to consume, of social training in consumption. That is to say, there is a new and specific mode of socialization related to the emergence of new productive forces and the monopoly restructuring of a high-productivity economic system (Baudrillard 1999:81)
... scholars should begin looking closely at the new forms of interactive advertising, marketing and sales that are developing so swiftly in the digital media.......