Constant surveillance

This paper focuses on aspects of Qualitative Research, where it has played the role of Sherlock Holmes to dig deep into consumer context and generated options to crack barriers and deliver new insights.

constant surveillance

Where research plays Sherlock Holmes

Neerja Wable Sharmila Das Harjyoti GhaiIMRB andAnand Verdhan Commercial Market Strategies Project

Introduction

This paper focuses on aspects of Qualitative Research, where it has played the role of...