Constant surveillance
Anand Verdhan Sinha, Harjyoti Ghai, Sharmila Das and Neerja Wable
This paper focuses on aspects of Qualitative Research, where it has played the role of Sherlock Holmes to dig deep into consumer context and generated options to crack barriers and deliver new insights.
constant
surveillance
Where research plays Sherlock Holmes
Neerja Wable
Sharmila Das
Harjyoti GhaiIMRB
andAnand Verdhan
Commercial Market Strategies Project
Introduction
This
paper focuses on aspects of Qualitative Research, where it has played the role
of...
