Introduction: conspicuous consumption plays a role in cultural visitor choices
In daily life, consumers make choices from among a variety of goods, services, and intangible experiences. These include a durable good, such as a laptop or a car, a daily good such as butter or milk, a service like a bank, an immaterial experience such as visiting a museum or concert or experiencing a holiday. Common to these products is that two different reasons for choices made are important: (1) the individually experienced quality, utility, or pleasure that the product gives, (2) the possibility of signaling "something" through this consumption...