Considering the ethical challenges of artificial intelligence bias

Jon Williams

As artificial intelligence becomes more prevalent in the marketing world, it’s essential for brands to understand how biases occur and have an ethical implementation plan to avoid or fix these issues.

It’s a mirror held up to our inner flaws. A spotlight on some morally objectionable things we should have addressed collectively a long time ago. No matter how much we think we don’t…we all have unconscious biases. So it inevitably follows that AI, with...

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