Consent Labs: Classify consent

Consent Labs, a consent education institute, launched its Classify Consent campaign in Australia to highlight the prevalence of non-consenting scenes in film and TV and educate the public about consent.

Problem definition

A clear gap in consent knowledge

In 2022, Australia became a leader in a post-MeToo world by passing progressive consent laws. Yet two-thirds of Australians didn’t know what consent was. [1]

This is especially true for younger Aussies, where formal sexual consent education historically failed to make a lasting difference in this space. [2]

Consent Labs, Australia’s leading consent education institute, was making steady progress by educating young Australians in their classrooms. However, in a landscape of increasing complexities and societal pressures, the conversation needed to shift beyond a rigid curriculum.

Changing the conversation around sexual consent culture...

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