Consent Labs: Classify Consent

Not-for-profit group Consent Labs launched #ClassifyConsent across TikTok, introducing the first-ever film classification (C) to call out lack of consent, to empower millions of viewers in Australia to stop normalising it and start recognising it.

Campaign video: Consent Labs – Classify Consent

Selected creative: Consent Labs – Classify Consent


Creative Agency: TBWA\Sydney Art Director: Edwin Concubierta Chief Creative Officer: Evan Roberts Client Partner: Helen Campbell-Borton / Vanessa Di Blasio Copywriter: Ekin Gunes Designer: Louis Royle Digital Designer: Edward Francisco Digital Producer: Neville Gotla Executive Creative Director: Katrina Alvarez-Jarratt Head of Production: Lisa Brown Snr Digital Designer: Bonnie Nguyen Strategist: Kelvin Chong / Rachel Tucker Video Editor:Jason Capizzi...

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