Consensus Adspend Forecast

Warc’s Consensus Adspend Forecast presents the latest outlook on advertising expenditure in 2009 and 2010.

Consensus Adspend Forecast

Siân Jones Warc

The downward trend in global adspend has taken a steeper course and is now expected to fall by 8.4% this year, according to Warc's latest Consensus Adspend Forecast, based on recent predictions from advertising agencies, media owners and industry associations. This marks a downgrading from April's estimate of a 5.9% decline.

Total adspend by country

Not all markets are expected to fall – China is anticipated to grow 6.8%, which is only marginally below the 7% upswing forecast last time. The outlook for India, although still fairly bright, has taken a more pronounced downturn, from an uptick of 8.4% to one...

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