Conscience is key to stopping the rise of fashion fakes

The article reports research showing that fashion fakes are increasingly acceptable, arousing little guilt.

Conscience is key to stopping the rise of fashion fakes

Glyn Atwal and Douglas Bryson and Johan van Gersdorff

Britney Spears allegedly owns one. And now Sophie, a student at a French business school, also has one. The item is a Chanel purse – not genuine, but a fake.

Anecdotal evidence suggests that Britney and Sophie are not alone. The Walpole Group reports that customs seizures of fakes at EU borders have increased tenfold in the past five years. The problem of counterfeiting is likely to get worse before it gets better.

The emergence of a...

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