Conquering the mountain. Creating a collaborative client relation by pushing the boundaries of traditional qualitative research

This paper highlights the specific benefits and insights gained from the research efforts between Burke, Inc.

Conquering the Mountain

Creating a Collaborative Client Relation by Pushing the Boundaries of Traditional Qualitative Research

Trenton HaackBurke Inc., United StatesSara HeathscottOlympus America, Inc., United States

INTRODUCTION

At some point in our career...