Conquering the mountain. Creating a collaborative client relation by pushing the boundaries of traditional qualitative research
Trenton Haack and Sara Heathscott
This paper highlights the specific benefits and insights gained from the research efforts between Burke, Inc.
Conquering the Mountain
Creating a Collaborative Client Relation by Pushing the Boundaries of Traditional Qualitative Research
Trenton HaackBurke Inc., United StatesSara HeathscottOlympus America, Inc., United States
INTRODUCTION
At some point in our career...