Connecting with voters: how
business can learn from new thinking inpolitical research
Deborah Mattinson & Graeme Trayner Opinion Leader Research
Introduction
This paper is based on the simple yet radical premise that the corporate has become...
Connecting with voters: how business can learn from new thinking in political research
Argues that business leaders now face the same challenges as politicians, as a result of a more aggressive media and assertive public.
