Connecting with the New Consumer: Brands Win

This article discusses branding and the Internet from the perspective of America Online (AOL) - how AOL developed its strength in the USA, and the brand partnerships it is building with major names.

Connecting With the New Consumer: Brands Win

Why brand names are so important on the World Wide Web

Bob Pittman, America Online, Inc.

As some pundits would tell you, it wasn’t supposed to happen this way. They claimed that the interactive medium would...