Connecting with Elizabeth: Using Artificial Intelligence as a Data Collection Aid
Dr. Peter Millican and Craig Kolb
The present paper proposes a new approach to data collection in marketing research. A simple form of artificial intelligence, commonly referred to as ‘chatbot’ technology, is shown to be a viable way of probing open-ended questions.
Connecting with Elizabeth: Using Artificial Intelligence as a Data Collection Aid
Craig F. KolbAsk Afrika
Dr Peter MillicanUniversity of Oxford
INTRODUCING THE 1960s A.I. ROGERIAN PSYCHOTHERAPIST – ELIZA
One of the earliest attempts at creating a 'chatbot',...
