Connecting with Elizabeth: Using Artificial Intelligence as a Data Collection Aid

The present paper proposes a new approach to data collection in marketing research. A simple form of artificial intelligence, commonly referred to as ‘chatbot’ technology, is shown to be a viable way of probing open-ended questions.

Connecting with Elizabeth: Using Artificial Intelligence as a Data Collection Aid

Craig F. KolbAsk Afrika

Dr Peter MillicanUniversity of Oxford

INTRODUCING THE 1960s A.I. ROGERIAN PSYCHOTHERAPIST – ELIZA

One of the earliest attempts at creating a 'chatbot',...