Connecting with consumers – the right place and the right time
Shivkumar MouleeMarketing Solutions Group, Africa and Asia-Pacific, Millward Brown, Thailand
Neerja WableClient Service, Africa and Asia-Pacific, Millward Brown, Singapore
INTRODUCTION
It's a Starbucks media world out there; where range of choice has exploded to decaf tall skinny soy latte proportions. In fact, a recent study conducted by the Ball State University for Media Design revealed that people today spend an average of nine hours a day consuming media in some form or the other. And this doesn't include media they get exposed to at point of sale,...