Connecting with Clients: Re-Thinking the Debrief

In this paper we argue that debriefs are a missed learning opportunity. Our view is based on primary research amongst researchers and their clients, together with a review of learning theories.

Connecting with Clients: Re-Thinking the Debrief

Audrey NivenListengroup

Mike ImmsMike Imms & Partners in Development

INTRODUCTION

Our aim in this paper is to tell an important but quite simple story.

It derives from a simple fact about the research industry – that a debrief (and the accompanying set of charts) is arguably the most important way in which researchers connect with clients – all the more so as written reports become less common.

Arising from this is a recurring theme in the industry; clients' demand for “more actionable findings” and “insights”and researchers' promises to...

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