Connecting print audience research to business results

Andrew Green, global director research and analysis at Billets, calls for a reappraisal of print readership research.

Connecting print audience research to business results

Andrew Green Billetts Worldwide

The world's first readership survey was conducted in the 1920s in the UK. Some 80 or more years later, Erhard Meier's bi-annual survey for the Worldwide Readership...