Connecting Insight with the Organisation: Knowledge Management Online

The goals of research generation are to provide the right information to make an informed decision, and educating an organisation on key issues, where existing information is not available.

Connecting Insight with the Organisation: Knowledge Management Online

Luke AllenNunwood Consulting

Corrine GreenNokia

An examination of Nokia's MACK (Market and Consumer Knowledge) implementation, designed to manage and disseminate information throughout their global organisation.

INTRODUCTION

This paper will focus on the practical implementation and business wide impact of an online document management system. After introducing Nunwood and the companies we have worked with over the past 5 years, the paper continues by analysing the approach taken to understand the need for such a system.

Once the requirements have been defined, we will provide an overview of how these were...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands