Connecting brands to urban America

Bill Lytle and E.J. Williams, Jr.

Argues for the importance of positioning brands to appeal to “urban America” (i.e. African Americans), and discusses the attitudes, beliefs and aspirations that motivate this group of consumers.

Black consumers (US)
United States
Cultural influences & values

Connecting Brands To Urban America

Motivational Drivers and Self-Branding

E.J. Williams, Jr American Urban Radio NetworksBill Lytle Brand Champs

Developing a brand positioning platform for urban America means more than understanding the 'urban space.'...

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