Connecting brands to urban America
Bill Lytle and E.J. Williams, Jr.
Argues for the importance of positioning brands to appeal to “urban America” (i.e. African Americans), and discusses the attitudes, beliefs and aspirations that motivate this group of consumers.
Connecting Brands To Urban
America
Motivational Drivers and
Self-Branding
E.J. Williams, Jr
American Urban Radio NetworksBill Lytle
Brand Champs
Developing a brand positioning platform for
urban America means more than understanding the 'urban space.'...