‘Connected research’ - How market research can get the most out of semantic web waves

Niels Schillewaert, Tom De Ruyck and Annelies Verhaeghe

The new internet evolutions (Web 2.0 and beyond) have not yet been truly embedded in the market research process.
  

Forum – 'Connected research' – How market research can get the most out of semantic web waves

Niels SchillewaertVlerick Leuven Gent Management School, InSites Consulting

Tom De Ruyck and Annelies VerhaegheInSites Consulting

INTRODUCTION

The term Web 2.0 refers to participation, information contribution and sharing, social networking, user collaboration and creation, all relying on improved web technologies (e.g. wikis, blogs, web feeds, social bookmarking) (Dearstyne 2007; Huang & Behara 2007). The main importance of Web 2.0 is that it has gained considerable human relevance. Phenomena such as ubiquitous broadband, crowd sourcing and wisdom, user-generated or...

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