Triggering the positive power of “system 2” thinking with mind tickling confusions, a price comparison website, launched national TV spots that immersed people in life's entertaining confusions to get people to re-engage with their confusion to steal share back from key competitors.


Why did we start keeping money in pigs?

How did the inventor of the clock know what time it was?

Why do we struggle to walk on broken escalators?

Now we've jolted you out of judging autopilot, you'll see how Planning used the same tactics to gain cut through in the Price Comparison Website (PCW) category.

Where business is won and lost on brand advertising and its ability to create awareness.

In 2022 spontaneous awareness for had dropped to a 4-year low and they were losing market share to competitors.

We identified the challenge was to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands