Confused.com: Confusion to clarity

British insurance comparison website Confused.com diversified its communications mix and positioned itself as a challenger to grow revenue, market share, awareness and differentiation.

Campaign details

Brand: Confused.comBrand owner: RVUEntrant company: PHD, LondonIdea creation: PHD, London / Karmarama, Part Of Accenture Interactive, LondonMedia: PHD, London / Drum, LondonMarket: United KingdomSector: InsuranceMedia channels:Email marketing,...