Confessions of an ad buyer

Joe Mandese discusses recent books by the heads of some leading media shops - and how they present a compelling case that digital media are changing everything we know about our business.

Confessions of an ad buyer

Joe Mandese

As I sit down to write this month's column, I find myself thumbing through a pile of new books about the changes taking place in the media business. While that in itself is not remarkable – I seem to receive a new book about media daily – what make this stack noteworthy are its authors. They are the heads of some of the ad industry's biggest and most influential media shops – Optimedia's Antony Young, Mediaedge:cia's Jim Taylor and Carat's David Verklin – and they are writing about the impact that digital media...

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