Conference notes - The social media revolution

This paper summarises presentations given at the WARC Online Research Conference, 4-5 March 2010

Conference notes – The social media revolution

Tom SmithTrendstream

Over the last few years the web has fundamentally shifted towards user-driven technologies such as blogs, social networks and video-sharing platforms. Collectively these social technologies have enabled a revolution in user-generated content, global community and the publishing of consumer opinion, now uniformly tagged as social media. This movement is dominating the way we use the internet, and the leading social platforms like Facebook, MySpace, YouTube and now Twitter have moved into the mainstream. These sites are the tip of a redefinition of how the internet works, with every site now...

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