Conference notes - The social context of online market research: an introduction to the sociability of social media

Mariann Hardey

This paper summarises presentations given at the WARC Online Research Conference, 4-5 March 2009.

Conference notes – The social context of online market research: an introduction to the sociability of social media

Mariann HardeyUniversity of York

INTRODUCTION

Since the increase in popularity of the internet a new set of spaces has opened up that presents unique challenges and opportunities for researchers. Much of the initial excitement was based on the community-style form of communications that have formed the basis for (pro) consumer choice. With the recognition of what O'Reilly named as 'Web 2.0', the range of technologies and increasingly social softwares utilised by both researchers and consumers offers new possibilities in terms of...

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