Conference notes - The social context of online market research: an introduction to the sociability of social media

This paper summarises presentations given at the WARC Online Research Conference, 4-5 March 2009.

Conference notes – The social context of online market research: an introduction to the sociability of social media

Mariann HardeyUniversity of York

INTRODUCTION

Since the increase in popularity of the internet a new set of spaces has opened up that presents...

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