Conference notes - Media research: can technology replace interviews?

Richard Windle

This paper summarises the presentation by Richard Windle on "Media research: can technology replace interviews?" given at the IJMR Research Methods Forum: ‘Methods Matter: Interviewing and Beyond’, 25 November 2008, Royal Society, London.

Conference notes – Media research: can technology replace interviews?

Richard WindleIpsos MediaCT and Ipsos MORI

Audience measurement in the UK is carried out by a system of 'Joint Industry Committees' where the stake-holders (media owners, agencies and...

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