Conference notes - Making technology decisions in combining attitudinal and behavioural data

Tim Macer

In this paper, Tim Macer provides his perspective on applying market research within an ever evolving context of other data sources.

Conference notes – Making technology decisions in combining attitudinal and behavioural data

Tim MacerUniversity of Southampton

The benefits of connecting attitudinal data and behavioural data are considerable. The abundance of electronic data that...

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