Conference notes - History has a lot to teach us about the future of market research

Adam Phillips

This paper summarises presentations given at the WARC Online Research Conference, 4-5 March 2009

Conference notes – History has a lot to teach us about the future of market research

Adam PhillipsReal Research

Joel has discussed how research needs to change, and the direction in which it is going. I am going to discuss what researchers used to...

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