Conference notes - Customer Base Management for dynamic markets

James Wilkinson

In this paper, James Wilkinson provides his perspective on applying market research within an ever evolving context of other data sources.

Data management
Telephone & internet services
Strategy

Conference notes – Customer Base Management for dynamic markets

James WilkinsonPCA Group

INTRODUCTION

Now, more than ever, organisations are looking for fact-based decisions to give them the competitive edge they desperately need. The mobile telecommunications...

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