Conect: The Village Where Nothing Ever Happens

Conect had to back up its claims that its private thematic television channels could deliver solid advertising results.

Conect: The Village Where Nothing Ever Happens



Category: Communications/UtilitiesCountry where program ran: SpainDate program started/ended: 8th - 28th September 2008

Product Description: The TV Thematic Channels' Council - Conect - coordinates the strategies between private thematic channels and the advertising market. One of its missions is to run communication campaigns showing thematic channels' advertising efficiency. After 20 years bragging about it, time has come to stop talking and start proving it.

Advertiser/Client Name: ConectMedia Channels: TV/Video/RadioWeb DevelopmentOtherWebsite:


Marketplace Challenge:

Pay TV Thematic...

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