Condé Nast’s playbook for growing business with video

Sangeeta Tanwar

Global publisher Condé Nast is investing heavily in the burgeoning video market to grow its digital business.

With a publishing history of 100-plus years and several iconic fashion and travel titles, Condé Nast is a global influencer using its power to redefine the video market landscape with branded content and the creation of intellectual properties (IPs) across long and short video formats.

Ezzie Chidi-Ofong, Condé Nast’s senior vice-president of global digital video, shared this at the virtual “ad:tech: Future of the Video market” conference.

She predicted that “in the future, content is not going to operate in these silos of editorial or branded content”.

“Entertainment and engagement are going to be all about good content.”

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