Conceptualising television advertising: from 'content' to genre, from USP to ISP
Lars Pynt AndersenCopenhagen Business School
Television and cinema commercials are the great beasts of the marketing epiphany. Expensive, prestigious and fascinating...
Conceptualising Television Advertising: From ‘content’ to genre, from USP to ISP
Television and cinema commercials are the great beasts of the marketing epiphany. Expensive, fascinating and complex, they are very difficult to grasp or compare.
