Concentrix: A virtual city and cool mascots!

Priyanka Bhandari

Concentrix, the business services company, used empathy and mindful marketing to address challenges that occurred during the pandemic in India.

Campaign details

Brand: ConcentrixBrand owner: Concentrix Daksh India Private LimitedLead agency: ANTS Digital Pvt LtdCountry: IndiaIndustries: Business servicesMedia channels: Content marketing, Email marketing, Online video, Social mediaBudget: Up to 500k

Executive...

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