Concentrix: A virtual city and cool mascots!

Priyanka Bhandari

Concentrix, the business services company, used empathy and mindful marketing to address challenges that occurred during the pandemic in India.

Campaign details

Brand: ConcentrixBrand owner: Concentrix Daksh India Private LimitedLead agency: ANTS Digital Pvt LtdCountry: IndiaIndustries: Business servicesMedia channels: Content marketing, Email marketing, Online video, Social mediaBudget: Up to 500k

Executive summary

Concentrix (NASDAQ: CNXC) is an American business services company specializing in customer engagement and business performance, helping brands by crafting a full-suite, customizable solution that supports the customer journey at every touchpoint.

Workplaces like Concentrix have a high number of employees (over 55,000 employees across India), and have faced challenging issues during the pandemic. There...

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