ConAgra, Inc.: Orville Redenbacher's campaign (1975)

Instantly recognizable by his bow tie, thick glasses, and neatly parted white hair, popcorn king Orville Redenbacher described himself in commercials as a "funny-looking farmer with a funny-sounding name." For many people, he was the face of popcorn in America.

ConAgra, Inc.: Orville Redenbacher's campaign

Robert Schnakenberg

Overview

Instantly recognizable by his bow tie, thick glasses, and neatly parted white hair, popcorn king Orville Redenbacher described himself in commercials as a "funny-looking...