ConAgra, Inc.: Listen To Your Heart. Make A Healthy Choice campaign (1989)

In September 1989 the chairman of the one of the largest food processors—ConAgra Inc.—appeared in two national television commercials in which he openly discussed having had a heart attack.

ConAgra, Inc.: Listen To Your Heart. Make A Healthy Choice campaign

Rebecca Stanfel

Overview

In September 1989 the chairman of the one of the largest food processors—ConAgra Inc.—appeared in two national television commercials in which he openly...