ConAgra, Inc.: Give A Little Yodel campaign (1970s)

Although Swiss Miss products were made by an American firm, the Sanna Division of Beatrice Foods Company the "Give A Little Yodel" campaign of the 1970s used as a brand icon a smiling Swiss girl with wide blue eyes, blond braids, and a blue and white ethnic costume to evoke an image of Swiss chocolate and dairy foods.

ConAgra, Inc.: Give A Little Yodel campaign

Susan Risland

Overview

Although Swiss Miss products were made by an American firm, the Sanna Division of Beatrice Foods Company the "Give A Little Yodel" campaign of the 1970s used as a brand icon...