comScore’s Fulgoni Warns ARF: Digital Ceiling May Be Imminent

This article covers a presentation given by Gian Fulgoni, the executive chairman/co-founder of comScore, at the Advertising Research Foundation’s Re:think 2010 conference.

comScore's Fulgoni Warns ARF: Digital Ceiling May Be Imminent

Geoffrey PrecourtWarc

Gian Fulgoni's sky is not falling. But the comScore executive chairman and co-founder advised an Advertising Research Foundation that the digital ceiling is getting lower...

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