ComScore and measuring the true effectiveness of online display ads
Online display advertising can make a powerful first impression on shoppers, but its real impact may be in providing brands with long-term share of mind.
In a presentation...
ComScore and measuring the true effectiveness of online display ads
In this article, Geoffrey Precourt, WARC’s U.S. Editor, discusses a presentation by Gian Fulgoni, chairman of ComScore, to the ARF’s Audience Measurement Conference 2009.
