Complex Conversations: New approaches in social marketing research for Tower Hamlets
Dr. Stephen Bell and Johanna Shapira
This paper discusses work undertaken by Ipsos MORI on behalf of NHS Tower Hamlets, which sought to gain an insight into how the uptake of cervical screening services in this area could be improved.
Complex Conversations: New approaches in social marketing research for Tower Hamlets
Dr. Stephen Bell and Johanna ShapiraIpsos MORI
ACKNOWLEDGEMENTS
We would like to thank all the participants, and our peer researchers in particular, who took part in the research...