Completing The Model: Buy/Sell Branding
Don SchultzNorthwestern University, Agora andChris GrindemOptimization group
In the world of global marketing communications and advertising, there is no shortage of brand and branding systems. For example:
- WPP Thompson Total Branding, Ogilvy 360 Degree Branding, Y&R BrandAsset Valuator
- Publicis D'Arcy Brand Optimisation, Leo Burnett Brand Belief SystemSM.
- Interpublic ...