Campaign details
Brand: Complan Brand owner: Zydus Wellness Entrant company: McCannIdea creation: McCann Gurugram Market: India Sector: Functional foods, supplements Media channels: Print - general, Events & experiential, Word of mouth, Influencers, KOLs, Social mediaBudget: 500k - 1 million
Executive summary
Complan’s 'Grow up for Good' campaign was launched in one of India’s most competitive health food drink markets, Tamil Nadu, which proved that growth in a category dominated by monoliths and aggressive competitors cannot just be claimed by challenging competition. It can also...