Complan: Grow Up For Good

Akhilesh Nath

Complan, a health food drink brand, improved consideration and sales in Tamil Nadu, India, with its Grow Up For Good campaign which encouraged children to donate their clothes during the festival of Pongal.

Campaign details

Brand: Complan Brand owner: Zydus Wellness Entrant company: McCannIdea creation: McCann Gurugram Market: India Sector: Functional foods, supplements Media channels:Print - general, Events & experiential, Word of mouth, Influencers, KOLs, Social...

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