Competitor strategies in beauty and personal care

Analyses the beauty and personal care market, including a competitive environment overview, incubators and accelerators and future strategies.
  • A bottleneck of shipping and delays are seen.
  • An increase in the cost of raw materials is seeing an inflationary effect on beauty and personal care goods – pack sizes and pricing are likely to be reviewed to compensate.
  • Online research and purchase continues, while companies adapt by improving their digital offerings and online distribution.
  • Digitalisation sees new types of product discovery and community, while personalisation offers consultations and product recommendations to consumers....

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