Competitor Intelligence. A Scenario-Based Approach

There is much speculation on the impact the Internet will have on the car purchasing process and on the current distribution process adopted by the majority of the Automobile manufacturers.

Competitor Intelligence. A Scenario Based Approach

Brian Knibb

INTRODUCTION

There is currently unprecedented attention being focussed on car retailing and distribution. Both in Europe and the United States, manufacturers are already making sweeping changes to their dealer networks in the anticipation that they must take a proactive stance or they will be overtaken by the speed of change. It is this speed of change that is of most concern to an industry and to a method of distribution which has remained largely unchanged for many years. The speed of growth of the Internet retailing phenomenon has caught most traditional retailers...

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