Competitor Intelligence. A Scenario-Based Approach

Brian Knibb

There is much speculation on the impact the Internet will have on the car purchasing process and on the current distribution process adopted by the majority of the Automobile manufacturers.

Competitor Intelligence. A Scenario Based Approach

Brian Knibb

INTRODUCTION

There is currently unprecedented attention being focussed on car retailing and distribution. Both in Europe and the United States, manufacturers are already making sweeping changes...

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