Competing Successfully In The Car Rental Market

This article describes how Budget Rent A Car relaunched itself in the USA to compete with Hertz and Enterprise, by targeting the 'young at heart'.

Competing Successfully in the Car Rental Market

Developing a clear and differentiating brand positioning

Mike GavelekBudget Rent A Car Corp.

Budget Group Inc. owns and operates Budget Car and Truck Rental, Ryder Consumer and Light Commercial Truck Rental...