Comparison of two radio diary methodologies

Eva Tolkunow

This paper describes the results of a parallel test of two methods of collecting radio tuning data with different diary designs.

Radio & audio audiences

Comparison of two radio diary methodologies

Eva Tolkunow BBM Bureau of Measurement

INTRODUCTION

BBM Bureau of Measurement is a Canadian, tripartite, co-operative organization that provides radio and television audience ratings data to its members. Canada...

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